Work towards a brief from Performance Through People, PTP.

I felt keeping the design spacious, clean and easy to view was vital, so that it does not become a distraction in learning environment.

Zzyzx company logo and imagery.

I would say the footer ‘Zyzzx Rd’ render was one of the most difficult 3d render I have done so far.  It took many separate renders and compositing to create the full length (above is a small sample) image, as things like camera parallax came into effect which I wanted to avoid.

I wanted to include the heritage from the name. Road signs are designed to be easily recognisable through colour and typeface, so I brought this into the design. I wanted give the viewier the impression of a local, close-knit business. Personal customer support is one thing people associate with that. I tried to get this impression by using the people hand-delivering parcels along what is ‘Zzyx Rd’. It may be hard to see on tumblr’s low-resolution images. Here is the highest tumblr obtained: 

http://25.media.tumblr.com/66c5e90d753522f37efe461b7aab06c3/tumblr_mj1w9z8LMI1r3bg7go1_1280.jpg

Must now apply it to a vehicle…